Westerra Equipment’s commitment to excellence has earned us recognition as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers. We deliver premium equipment solutions across compact and heavy construction, material handling, and environmental applications, keeping businesses of all sizes and budgets up and running. Branch locations include Edmonton, Abbotsford, Kamloops, Nanaimo, and Victoria. 

Reporting to the Vice President, Operations of Wesgroup Equipment, this position oversees and grows the operations of the Westerra Equipment branch in Edmonton. You will work closely with the local team to manage performance, support customer experience, and drive profitable revenue growth across service, parts, rentals, and sales.

Key Responsibilities:

• Oversee all branch operations (service, parts, rentals, and sales) to ensure efficiency and profitability.
• Lead and manage the branch sales team, driving performance, accountability, customer growth, and achievement of revenue targets.
• Build, lead, and develop high-performing teams across all departments through effective hiring, training, coaching, performance management, and succession planning.
• Foster a positive, safe, and inclusive work environment while ensuring compliance with company policies and health & safety regulations.
• Champion a customer-first culture by delivering consistent, high-quality customer experiences across all departments.
• Engage with customers to understand needs, resolve issues, and identify opportunities to grow business relationships.
• Accountable for branch financial performance including revenue, margin, and cost control.
• Drive team productivity to meet or exceed key performance metrics.
• Manage asset utilization and inventory efficiency across rentals and parts to optimize profitability.
• Partner with HR to maintain effective people practices, training programs, and workforce planning.
• Model and reinforce company values and ways of working.
• Build bench strength through succession planning and long-term talent development.

Knowledge, Skills & Abilities

• Proven ability to lead and develop high-performing teams.
• Strong customer focus with a track record of delivering results.
• Solid understanding of business financials and performance drivers.
• Excellent communication and relationship-building skills.
• Highly organized, self-motivated, and results oriented.
• Strong problem-solving skills with a continuous improvement mindset.
• Valid driver’s license required with a clean driving abstract.

Training, Education & Experience

• Experience in a Service Manager, Operations Manager, or Branch Manager role.
• University degree in a relevant field preferred.
• Experience in sales performance, revenue generation, or customer growth is an asset.

Values:

Build trust – with customers and each other.
Be a team player – commit to working together to win.
Be customer-focused – “wow” customers so they become raving fans.
Support community – care for our people, our community and our planet.
Deliver results – take ownership and drive outcomes through accountability and execution.

Working Conditions:

The Branch Manager is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Some travel to local branches and to the US may be required.




 

Position Disclaimer: This posting provides a brief overview of the position. Additional details regarding duties, responsibilities, and expectations will be provided during the hiring process as applicable.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.