Sales Representative - Compact Construction Specialist

Abbotsford, BC, Canada
Full Time
Mid Level


Westerra Equipment has been selling, renting, and fixing equipment for over 100 years. We also train people in all corners of British Columbia on how to operate machinery safely and effectively. From forklifts to skid steers, excavators, loaders and dump trucks, Westerra Equipment services industries such as warehousing, milling, construction, forestry, recycling and more with their equipment needs. Join our award-winning company and experience working at a Gold Certified Canada’s Best Managed Company, and one of BC’s Top Employers. 

At Westerra Equipment, we don't just sell; we revolutionize the industry. We need a tenacious, results-driven Sales Representative to dominate the Compact Construction market. Your playground? Our well-known OEM partner and brand.

Key Responsibilities:

  • Actively pursue and seek out equipment, services and support business in order to meet and exceed sales objectives.
  • Use effective prospecting techniques including cold calling, scheduled follow ups and qualification of leads for equipment, rentals, service and parts.
  • Develop and/or maintain strong business relationships with clients and others in the industry.
  • Identify creative solutions to meet and exceed client expectations.
  • Conduct product demonstrations and sales presentations in a professional manner.
  • Able to clearly articulate features, services and benefits that are in line with customer needs.
  • Create proposals and quotations in a professional manner that is consistent with the company brand.
  • Successfully negotiate and close deals.
  • Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files and sales activity information.
  • Regularly provide detailed and accurate sales activity information to the Sales Manager.
  • Work closely with others in the business to ensure a team approach to achieve and maintain high levels of client service.
  • Travel for in-person meetings with customers.
  • Other duties, as assigned.

Knowledge, Skills and Abilities:
  • Knowledge of the sales process and proven decision-making abilities.
  • Prior experience representing and selling industry leading high-value, high tech construction and earthmoving machinery, is considered an asset.
  • Experience collaborating with other departments, for example construction equipment service, repair and parts operations.
  • Ability to develop, maintain and manage strong customer relationships.
  • Strong negotiation skills and high level of customer focus.
  • Ability to function efficiently in a team-orientated, collaborative work environment.
  • Results driven.
  • Excellent presentation and communications skills.
  • 3-5 years of successful sales experience in sales.
  • Post-secondary education in a related discipline will be an asset.
  • High school diploma.
  • Valid driver’s license and clean driver’s abstract.

Compensation Package:

  • Base Salary + Commission: Your earnings match your ambition.
  • 3 Weeks of Vacation: Unwind and recharge because you deserve it.
  • Extended Benefits: We've got your health and wellness covered.
  • RRSP Matching Plan: Invest in your future, and we'll match it.
  • Company Truck: Get ready to roll in style.


  • Build trust – with customers and each other.
  • Be a team player – commit to working together to win.
  • Be customer-focused – “wow” customers so they become raving fans.
  • Support community – care for our people, our community and our planet.
  • Deliver results – know what you need to do and get it done.

Working Conditions:

The Sales Representative is based out of the Abbotsford office and works 40 hours on average per week Monday to Friday.


*By applying, you consent to share your name and email with our third-party assessment provider only for assessment purposes if any employment assessments are required. Your data will be treated confidentially and not used for any other purpose. Your participation is optional. If you have concerns, contact our HR department.

*Due to the volume of applicants, only those candidates shortlisted will be contacted. Thank you for exploring career opportunities with Westerra Equipment.


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