Sales Representative

Wesgroup Equipment is a trusted and award-winning equipment dealership group with deep roots in BC and growing operations in Alberta. Through our companies, including Westerra Equipment and Williams Machinery, we serve industries including pipeline, gas, construction, utilities, environmental processing, and more.
We’re investing in our growth by creating this new sales role — focused on Horizontal Directional Drills and Environmental Equipment — offering exciting career opportunities for driven sales professionals.


Total Rewards

When you join Wesgroup Equipment, you’re not just getting a job — you’re joining a team that invests in your growth, well-being, and success.

• Competitive Pay that recognizes your skills and contributions:
  • Salary: $70,000 - 120,000 per year (uncapped commission)
• Company vehicle provided for work-related travel
• Comprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goals
• Employee Assistance Program (EAP) providing confidential mental health and life support
• RRSP matching plan to help you build your financial future
• Paid vacation so you can recharge and enjoy life outside of work
• Employee recognition programs celebrating excellence:
  • Monthly GRIT Awards – peer-nominated recognition for outstanding effort
  • Annual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients

• Employee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate family.
• Professional growth and development opportunities through training and peer learning
• Supportive, positive work culture with team events and genuine collaboration
• Comfortable workspace with coffee, tea, snacks, and a welcoming lunchroom
• Flexible Monday–Friday schedule that promotes a healthy work-life balance
• Career stability and job security within a growing, value-driven organization

Key Responsibilities:

• Actively pursue and develop new sales opportunities across Alberta for Universal HDD and  Doppstadt environmental equipment.
• Build, maintain, and grow strong customer relationships by understanding client needs and providing tailored equipment solutions.
• Deliver product demonstrations and professional sales presentations to effectively communicate features and benefits.
• Prepare detailed proposals and quotations, negotiate contracts, and close deals to meet or exceed sales targets.
• Maintain accurate sales records, customer data, and activity reports within our CRM system.
• Collaborate with internal teams including service, parts, and product specialists to ensure exceptional customer satisfaction.
• Travel regularly within Alberta and Saskatchewan to meet customers and attend industry events.

What You’ll Bring:

• 3–5 years of B2B sales experience, preferably in pipeline, construction, utilities, environmental equipment, or heavy machinery industries.
• Proven “hunter” mentality with a track record of winning new business.
• Strong customer relationship management and negotiation skills.
• Self-motivated, results-driven, and comfortable working independently.
• Valid driver’s license and willingness to travel locally (and occasionally to the U.S.).

Values:

• Build trust – with customers and each other.
• Be a team player – commit to working together to win.
• Be customer-focused – “wow” customers, so they become raving fans.
• Support community – care for our people, our community and our planet.
• Deliver results – know what you need to do and get it done.

Working Conditions: The Sales Representative is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Regular local travel and some travel to the US will be expected.
 

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.